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By Dr. Christian Saxtoft

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Extra info for Convergence: User Expectations, Communications Enablers and Business Opportunities (Telecoms Explained)

Sample text

These changes will become more complex with technical choices, business opportunities and user expectations increasingly interrelated as shown in Figure 2-2. Enterprise system integration Technical choices Terminal convergence ‘Next-generation network’ deployment Asset sharing and outsourcing Business opportunities Internet-style service delivery Business model transformation Quality of experience User expectations Customer focused services Participatory convergence culture Time Figure 2-2. Convergence emphasizes the challenges of simultaneously addressing and coordinating technology choices, business opportunities and user expectations.

The product and service requirements in ‘the long tail’ (Chapter 1) are stunningly complex, and the strong trend seems to be one of more diversity rather than any clustering around a limited number of standard options. ‘The long tail’ of diverse end-user interests and activities is testament to a pattern of change where end-users increasingly take control of their own communications services experience. 1 Towards End-User Focus For CSPs, the external business environment has in recent years become increasingly complex, a process fuelled by a range of fundamental changes to the industry.

In his book The Medici Effect, Frans Johansen takes the reader through a number of real-life business anecdotes and research paper results that unravel some of the mystery about the sources of creativity and innovation. His main conjecture is that the opportunities for getting new innovative ideas will massively increase in the intersection between different fields, disciplines and cultures [8]. g. ‘artificial neural networks’ at the intersection between computer science and biology). In these intersectional areas between different fields, innovation is more likely to happen because of the sheer volume of new combinations of ideas and concepts available.

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