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By Prof. Dr. Anders Gustafsson, Prof. Dr. Andreas Herrmann, Dr. Frank Huber (auth.)

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However, the informational price effect is not related to the budget available for a consumer after purchase. , because a person gets a product as a present or wins it in a lottery or gets a free sample as a part of a sales promotion) or one has to pay a certain price the allocative effect will change. But, the informational price effect will be the same independent of whether the product is free or not, because the signaling function of price information is the same - assuming one knows the market price of the free product (which is the same as for the non-free product).

B. (1991), A clusterwise Regression Method for simultaneous fuzzy market structuring and Benefit Segmentation, Journal ofResearch in Marketing, 28, 385-396. Weisenfeld, U. fl:iisse von Verfahrensvariationen und der Art des Kaufentscheidungsprozesses auf die Reliabilitat der Ergebnisse bei der Conjoint-Analyse, Berlin. Winer, B. J. (1973), Statistical Principles in Experimental Design, New York. Wirth, U. (1996), Kundenorientierte Produktgestaltung mittels ConjointMeasurement: Neuproduktplanung bei Mercedes-Benz, in: Bauer, H.

Wedel, M. and Steenkamp, J. B. (1991), A clusterwise Regression Method for simultaneous fuzzy market structuring and Benefit Segmentation, Journal ofResearch in Marketing, 28, 385-396. Weisenfeld, U. fl:iisse von Verfahrensvariationen und der Art des Kaufentscheidungsprozesses auf die Reliabilitat der Ergebnisse bei der Conjoint-Analyse, Berlin. Winer, B. J. (1973), Statistical Principles in Experimental Design, New York. Wirth, U. (1996), Kundenorientierte Produktgestaltung mittels ConjointMeasurement: Neuproduktplanung bei Mercedes-Benz, in: Bauer, H.

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