Download Communication, Technology and Cultural Change by Gary J Krug PDF

By Gary J Krug

With a foreword by way of Norman Denzin conversation and the historical past of know-how have constantly been tested when it comes to artefacts and other people. Gary Krug argues that communique know-how has to be studied as an essential component of tradition and lived-experience. instead of stand in awe of the obvious explosion of recent applied sciences, this booklet hyperlinks key moments and advancements in verbal exchange expertise with the social stipulations in their time. It strains the evolution of know-how, tradition, and the self as together established and influential. This leading edge technique may be welcomed by means of undergraduates and postgraduates desiring to advance their figuring out of the cultural results of verbal exchange expertise, and the background of key verbal exchange structures and methods.

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Example text

Culture is, by and large, a product financed by detergents, automobile manufacturers, and pharmaceutical companies, and supported by the increasingly privatized education and information industries. By virtue of making it onto television screens, the radio, the lifestyle pages (increasingly simply called ‘style’), cultural artifacts become worth knowing and worth knowing about. Whatever falls below the culture industry radar is counter-cultural, overly specialized, or simply not worth knowing as it fails to be entertaining.

The ‘accessing’ of information may allow one to ‘possess’ knowledge. To see the current state of knowledge, one need only note the extent to which classrooms have become magic lantern shows with dot point condensations of ideas presented on overhead transparencies, meticulously copied verbatim and regurgitated on tests. Or if one is more technologically sophisticated, the overheads may be supplanted by a multimedia demonstration wherein all subtleties of thought are compressed into gaily lit and easily digestible ‘factoids’ and multimedia slide shows.

Hussey suggests that the commonly understood meaning of logos as ‘meaning’ emerges in the first half of the fifth century. The sense in which Heraclitus uses the word is more in keeping with the idea of proportion: Hussey writes that ‘his thought is that logos expresses a proportion or analogy in the universe and therefore, that the logos is reasonable and the law it expresses, in virtue of this proportion’ (1972: 41). For Heraclitus, the understanding of the world, that is, the perception and understanding of the proportions and relations between things, derives from the nature of the world itself, though not all persons perceive this.

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