Download Bridging the Communication Gap in Science and Technology: by Pallava Bagla, V. V. Binoy PDF

By Pallava Bagla, V. V. Binoy

This first-of-a-kind quantity offers a picture of current technology communique coverage and perform in India throughout diverse S&T sectors, and gives recommendations to development powerful communique. It offers an figuring out on tips to keep away from societal clashes in events while technological know-how meets the general public in those sectors. The editors and individuals argue that potent S&T conversation leads not just to a extra trained public but in addition advantages learn itself, and in a altering society like India it is a an important point relating to sturdy governance and coverage making. during this quantity, skilled masters of the craft supply useful strategies to creating S&T verbal exchange more beneficial in an enormous democracy like India, which has advanced concerns concerning literacy degrees, assorted languages, various political will, achieve, and assets. via, discussions on situations of constructing details modules for the general public on the net, tv and radio, social media, in addition to conventional methods of outreach like people’s technology hobbies, retaining well known technological know-how occasions, and festivals, the quantity offers hugely beneficial instructions on how constructing international locations with low assets and intricate populations can converse S&T study to the general public and bridge communique gaps.

This quantity will curiosity researchers from technology, social technological know-how, mass verbal exchange and public kinfolk departments, reporters, in addition to practitioners and coverage makers from executive and non-government associations inquisitive about S&T coverage, perform and communique and those who are looking to comprehend the complicated S&T panorama of India.

Show description

Read Online or Download Bridging the Communication Gap in Science and Technology: Lessons from India PDF

Best communication books

Don't Be Such a Scientist: Talking Substance in an Age of Style

"You imagine an excessive amount of! You mom F@$#%&* imagine an excessive amount of! You're not anything yet an smug, pointy-headed highbrow — i need you out of my lecture room and rancid the premises in 5 mins or I'm calling the police and having you arrested for trespassing. " — Hollywood appearing instructor to Randy Olson, former scientist

After approximately a decade at the protecting, the realm of technological know-how is set to be restored to its rightful position. yet is the yankee public relatively prepared for technological know-how? And is the area of technology prepared for the yank public?

Scientists put on ragged outfits, put out of your mind to sweep their hair, and communicate in a language that even they don't comprehend. Or so humans imagine. so much scientists don't care how they're perceived, yet in our media-dominated age, kind issues count.

Enter Randy Olson. Fifteen years in the past, Olson bid farewell to the technological know-how international and shipped off to Hollywood able to swap the realm. With movies like Flock of Dodos: The Evolution-Intelligent layout Circus (Tribeca '06, Showtime) and Sizzle: a world Warming Comedy (Outfest '08), he has attempted to bridge the cultural divide that has too frequently left technology at the outdoors taking a look in.

Now, in his first e-book, Olson, with a Harvard Ph. D. and previously a tenured professor of marine biology on the collage of latest Hampshire, recounts the teachings from his personal hilarious-and every now and then humiliating-evolution from technology professor to Hollywood filmmaker. In Don't Be the sort of Scientist, he stocks the secrets and techniques of conversing substance in an age of fashion. the major, he argues, is to stick precise to the evidence whereas tapping into anything extra primordial, extra irrational, and eventually extra human.

In a booklet enlivened by means of a profane appearing instructor who made Olson observe that "nobody desires to watch you think," he bargains up severe insights and poignant tales. You'll snort, you'll cry, and as a communicator you'll definitely examine the significance of not just realizing the way to satisfy, but additionally how you can arouse.

Review:
In 1997, marine biologist Olson well-known that scientists wanted greater communications talents to handle a transforming into backlash opposed to "rational data-based technology. " encouraged through the "power of video," Olson gave up a tenured professorship and went to Hollywood to arrive a broader viewers via filmmaking. The the most important lesson he realized used to be how you can inform an excellent tale, a mostly absent predicament for scientists, who concentrate on accuracy instead of viewers engagement. It used to be a lesson Olson realized the not easy means, after his clever layout documentary, Flock of Dodos, flopped for loss of a full of life tale line. via "starting with a unusual little tidbit" approximately his mom and the clever layout legal professional she lives subsequent to, Olson discovered the hook he used to be lacking. Olson values motivation over schooling, trying to Al Gore's An Inconvenient fact ("the most crucial and best-made piece of environmental media in history") for a highly profitable instance of his rules in motion. as though to end up all he's realized, Olson packs this hugely exciting ebook with extra sturdy tales than sturdy suggestion, spurring readers to reconsider their own communique kinds instead of ape Olson's instance.

Fibre Optic Communication Devices

The ebook covers all crucial parts of present and subsequent iteration fibre optic networks, together with many who are missed in different books. The reader profits an in-depth knowing of the present and destiny services of fibre optic verbal exchange networks. He can estimate what fibre optics has to supply and the place its (current and long term) barriers may perhaps lie.

Automatic Speech Recognition on Mobile Devices and over Communication Networks

The amazing advances in computing and networking have sparked an incredible curiosity in deploying computerized speech reputation on cellular units and over verbal exchange networks. This pattern is accelerating. This ebook brings jointly prime educational researchers and business practitioners to handle the problems during this rising realm and provides the reader with a finished advent to the topic of speech acceptance in units and networks.

Populist Political Communication in Europe

In a growing number of nations around the globe, populist leaders, political events and pursuits have won prominence and impact, both via electoral successes all alone or by way of influencing different political events and the nationwide political discourse. whereas it really is greatly said that the media and the position of communique extra commonly are key to realizing the increase and luck of populist leaders, events and hobbies, there's despite the fact that little or no study on populist political communique, at the very least within the English-speaking study literature.

Extra resources for Bridging the Communication Gap in Science and Technology: Lessons from India

Sample text

What is the first reason? The first reason is demographic. Most countries in the world are facing population declines. India is the only country in the world that is going to add 400 million people … in the next 30 years! That is our demographic karma (fate). Four hundred million people constitute one-third of our population, virtually! We are going to add in the next 30 years. Now, if your population is declining, you can maintain the current standards of consumption but if you are going to add 400 million people, you have got to worry about not just your consumption but also about what prospects you are going to leave behind for future generations.

Nobody could accuse Kartikeya of being anti-science, and it was his organisation that invited people, scientists, farmers, consumers and the general public. The whole idea was just to listen to the people articulating different points of view. And these public consultations, of course, became very acrimonious. Because nobody was talking to each other, everybody was talking at each other; the scientists were arrogant in their certitude and the members of the civil society were equally obnoxious in their cocksureness because civil society felt that they had a monopoly on social conscience and scientists believed that they had a monopoly on knowledge.

Even so, green growth for us is not some luxury, yaar (friend), it has to be something fundamental to us. And I think a part of our failure is that today in this current environment of growth and technology triumphalism that you see in the media and in the political discourse, I am afraid, the prospects for sustainable growth are now going to take a backseat. People are going to say, “Hmm … you know, let us grow and we will think about sustainability later and so on and so forth …”. So the challenge for the scientific community and the challenge for the civil society in larger public, including media, is to reinforce this message of why green growth is important.

Download PDF sample

Rated 4.79 of 5 – based on 35 votes